The roots of a legacy
The story begins in 2003 when James Hurley Sr. founded Print NH, a printing company dedicated to providing top-quality print solutions to local businesses. Inspired by his father’s exceptional work ethic, James Michael Hurley Jr., or Mike, joined the company eager to follow in his footsteps.
As a production manager at Print NH, Mike took pride in ensuring that every project was of the highest standard. Together, they built a business renowned for its meticulous attention to detail. Mike found great satisfaction in witnessing the excitement of customers when delivering completed projects.
Reinvention isn’t a setback — it’s a strategy
When the market crashed in 2008, James decided to sell the business. Both James and Mike stayed on with the new owners for two years before being let go in 2012. James and Mike knew it was time to reinvent themselves and chart a new path forward.
After much thought, they decided to focus on vehicle wraps, but struggled to come up with a name. That was until an idea suddenly struck Mike: “How about Lifesize Wraps?!” It stuck immediately, and from that moment forward, Lifesize Wraps became the identity they would build their new chapter around.
Building Lifesize Wraps from the ground up
Like many small business ventures, Lifesize Wraps started in their basement, with Mike working as master installer and James working as head of business development. Their services were mobile, offering graphic installations on vehicles, walls, windows, floors, bricks, and more. The excellent communication and expert installations learned from Print NH created a solid business model, and within eight months, they began gaining traction.
It was a day like any other, when Mike’s phone starts ringing. He received news that his father James had suddenly passed away in his sleep. Their family was devastated, and Mike found himself at a crossroads. He could quit the venture he started with his dad and go a different route, or keep pushing forward with Lifesize Wraps, in hopes of creating something great.
Carrying the torch and creating a lasting impact
A month after James’ passing, Mike’s entrepreneurial spirit kicked in and he made the bold decision to fully dedicate himself to Lifesize Wraps. He secured a lease for a commercial space, and with business steadily growing, he brought on his first employee. From there, the company took off.
Lifesize Wraps quickly gained a reputation for its outstanding communication, top-tier vinyl installations, and a loyal customer base that was thrilled with the results. This foundation of excellence laid the groundwork for a lasting legacy that continues to thrive today.
More than just a service, Lifesize Wraps provides a solution that helps businesses elevate their brand through impactful vehicle wraps and large format graphic installations. The business has since become a trusted name, recognized for its unwavering commitment to delivering impeccable quality and precision with every project.
James Hurley Sr. and James Michael Hurley Jr. built a legacy of craftsmanship and excellence. What started as a father-son dream has grown into a thriving, industry leader that stays true to its roots while moving boldly into the future.
